Customer relationship management (CRM) software helps sales and marketing managers build and maintain client relationships. But unlocking those benefits requires having a CRM tool with the right features for your needs. However, identifying the right features can be a complicated process if you don't know where to start.

Fortunately, we've got you covered. This article highlights five crucial features of CRM software based on the ratings given by verified software users. We also include the highest-rated CRM software solutions for each feature.