Saudi Arabia's media business is vital to the country's economy. Saudi Arabia dominates the Middle East and North Africa (MENA) media industry, with a nearly 30% market share.

The restructuring of the media industry is a key component of Saudi Arabia's strategic ambitions, known as Saudi Vision 2030. The primary goal is to transform the media business into a regional content hub while also improving Saudis' quality of life.

In fact, Saudi Arabia's government hopes to attract considerable private sector investment in the growth of its creative and entertainment sectors by allocating more than SR3.3 billion ($879.8 million) to culture and media by 2020.