Whether you're a solopreneur who's growing your own business or you're a marketer who works for a B2B company, an ROI-driven content strategy is crucial for reaching business goals. So how can you build a content plan around ROI, and how do you know if your ROI content marketing is working? In this article, we'll cover a six-step content strategy framework that you can implement starting today. From setting goals to measuring return on investment to optimizing funnels, we'll walk through how to create an ROI-driven approach that generates value for your business. Would you rather listen to the conversation?