As we emerge out of another lockdown (hopefully the last) retailers are busy preparing for re-opening. However, just opening the doors and turning the door sign to open probably won't have them arriving in droves.

It's important that in reopening planning retailers factor into their marketing plan a series of emails to entice their customers back. Articulating safety and exciting consumers to plan their retail therapy in person as well as online. Here's 4 emails we think retail marketers should be sending.