Supply chain strategy is now more complex than ever. For some companies, the supply chain is even more complicated once they start doing e-commerce.

The struggle is one of efficiency and fulfillment. If you don't know what to expect, a deluge of orders could see you scrambling to make shipments and meet customer demand. Or, demand for a steady seller could plummet as consumer focus shifts to a trending item, leaving your warehouse overstocked and under-prepared. Either way, you're faced with internet consumer trends that can dovetail with traditional commerce or diverge from it.