Associated with
Christina Schmitt
Posted Apr 6, 2023
•
8 min read
CMOs' Role In Unveiling The Full Potential Of Revenue Opportunities
Often B2B companies purely focus on customer acquisition. A large swath of their revenues and a key part of marketing's contribution to that revenue is obscured. CMOs should promote the adoption and use of the Forrester B2B Revenue Waterfall™ to maximize revenue opportunities for their organization.
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