Associated with
Bobby Cameron
Frederic Giron
Posted Feb 8, 2022
•
8 min read
Make The Business Value Of Technology Your North Star
In planning our new Forrester Decisions service, Forrester interviewed many tech execs like you to discover your greatest priorities. You told us that "demonstrating the business value of technology" is a major challenge and focus. But as we chewed on this input, we recognized that "demonstrating" is a rearview-mirror approach. In fact, our ongoing research [...]
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