Early adopters of cutting-edge technology are more the exception than the norm in the hospitality industry.

That's why many hoteliers have been slow to transition to the cloud and roll out new innovations. They have also been among the hardest hit by the global COVID-19 pandemic.

But once this crisis passes, borders start opening, and fears of social contact subside, travelers are likely to start filling hotel rooms in record numbers, taking the vacations that they unexpectedly put on hold. Many of them will arrive at their destinations with expectations that have been reshaped by a year in lockdown.

Oracle Hospitality is committed to helping our customers meet those expectations. That means helping a risk-averse industry to rapidly modernize by empowering partners who are building cutting-edge hospitality solutions.