As someone who's working to grow your business, you're used to competition. You probably know all about your competitors' products and services. You may have also looked into their marketing strategies.

But how much time have you spent analyzing the keywords they rank for in organic and paid search? Ranking in search engines, both with organic and paid listings, is competitive. Competitor keyword analysis helps you learn more about your competitors, the strategies they use to rank in search engines, and how you can outrank them, all of which can drive more leads to your website.