B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it.
From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.
Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.