Did you know that people often spend anywhere from 10 to 60 minutes a week looking at emails? That makes email marketing a fantastic digital marketing strategy for your business. But to use traditional email marketing, you need a list of addresses to target.

So, what do you do if you're struggling to generate an email list? Enter Gmail ads. A blend of traditional email marketing and pay-per-click (PPC) advertising, Gmail ads allow you to target users in their inboxes without having a list of specific addresses.

Below, we'll go over what Gmail ads are and how they work, plus some Gmail ads tips.