![[Chapter 1] Trust, Loyalty, and Good Cheer: The Keys to Making Your Ecommerce Store Stand out This Black Friday + Cyber Monday](https://main-app-production-public.s3.amazonaws.com/3wcwxcmkcrcwlhp0jsoelhlmwzcs)
Posted Aug 9, 2019
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8 min read
[Chapter 1] Trust, Loyalty, and Good Cheer: The Keys to Making Your Ecommerce Store Stand out This Black Friday + Cyber Monday
More than 80% of online retailers use sitewide discounts as part of their holiday selling strategy, and while a good discount will inevitably lead to more sales, it's a strategy that will simply put your store on par with nearly all other online retailers. The battle you're facing-the real battle ecommerce stores need to win in order to thrive-is differentiation.
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