Love it or hate it, Black Friday is an event your brand can't afford to ignore. UK Black Friday sales on e-commerce sites continue to grow, from £1.4bn in 2017, to £4.8bn in 2022.

For brands looking to turn temptation into sales this November, email will be an important channel. But what does a good Black Friday email look like? Read on to find out as we discuss our top 10 Black Friday emails and what makes them so effective.