This global manufacturer is a producer and leader in automotive markets. The company supplies parts for nearly the entire car. "No matter what brand of car you drive, you most likely have something from our organization in your vehicle." The organization is committed to supporting its customers on a global scale. The company offers personalized training and technical information for mechanics and distributors on the aftermarket parts it supplies, as well as on other topics such as the safety of self-driving vehicles. "It's very important that we craft the right message and curate content that is dedicated and relevant to specific parts of the world," Manager, Digital Events said. The company used to offer face-to-face training only, however, the company recently decided it needed to scale this activity with digital experiences.