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Twitter Ads CPM, CPC, & CTR Benchmarks for Q1 2018
Twitter ad costs report for Q1 2018. we've analyzed over 300 million Twitter ad impressions and more than 8 million clicks. Compared to Q4 '17, we found the median CPM for Twitter placement ads increased by 7.6%, the median CPC for Twitter ads increased by 6.1%, and the median CTR for Twitter ads decreased by 8.9%.
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