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Rowan Noronha
5 min read
Why Your B2B Positioning Statement Isn't Working • Blogos – Webflow HTML website template
If you've been in B2B for a while, you've likely seen your fair share of fill-in-the-blanks Mad Libs-style positioning statements. "We are a [blank] company that does [blank] for [blank] customers." Okay, great. Now ... what do we do? And, while we're on the topic, what is positioning anyway??
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