When you think about the fundamentals of creating impactful email content, what comes to mind? Perhaps great subject lines, concise and engaging copy, high-quality imagery, and a bold call-to-action (CTA). One piece of the puzzle that should get more consideration, though, is email accessibility. It is an important part of email creation for good reason.

In addition to that, there are motor and cognitive conditions that can limit the ability of your recipients to view and respond to emails. Before we get into further details, I'll explain what email accessibility is.