Pssst! Want us to let you into the secret of how account-based marketing (ABM) managers can connect and nurture relationships with target accounts earlier in the funnel? It's simple... content is the key. According to a recent Forrester report, 63% of buyers will disregard content if it's not relevant to their needs, industry, or role. This is no surprise, as we see buyer expectations shifting toward independent self-nurturing through personalized digital experiences.
Here are the challenges you must overcome to create content experiences that convert: