Ed Cho, RevOps Manager at Esper, has been instrumental in shaping and optimizing the company's Salesforce infrastructure to support its dynamic go-to-market strategy. While Ed was initially brought on for Marketing Operations responsibilities, his proactive approach and ability to adapt quickly made him the natural choice to spearhead Salesforce transformation efforts during a pivotal period of growth.
Esper, a Bellevue, Washington-based tech company with over 150 employees, specializes in next-gen device management for company-managed Android and iOS hardware. As the company reevaluated its GTM strategy, it became evident that Salesforce-critical to supporting sales and marketing efforts-needed a robust overhaul to align with evolving business priorities.