SEO is one of the most scalable channels for driving targeted traffic to your website. That's the good news. The bad? It can be extremely complicated.

Google's algorithm uses "many factors" (read: hundreds) to determine its rankings. Which makes things pretty complicated. Compounding the difficulty of developing an SEO strategy is that Google's constantly changing its algorithm.

Fortunately, you don't need to know every Google ranking factor (or keep tabs on every update) to rank higher on the SERP. In fact, there are several actionable SEO and digital marketing strategies you can use that are effective over the short and long term.

In this post we'll show you how to improve your Google search ranking. Specifically, we'll outline seven actionable SEO techniques that you can implement in hours or days – not weeks or months.