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Posted Jun 30, 2020
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1 min read
Try using a single call to action for emails - Swipe File
Be careful of sending emails with multiple CTAs. They dilute your conversions. Once a reader clicks one link, they're unlikely to come back to the email to click the other link too. They end up sounding confusing. "Read this", "Click that", "Buy this"...what's the point?? Quick Fix: Stick to one CTA per email. Result: Stronger...Read More
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