Nail the Basics with Marketing for Dummies: 4th Edition (Book Review)
4 min read
Nail the Basics with Marketing for Dummies: 4th Edition (Book Review)

This updated work covers an extensive set of topics, from social media best practices to building brand loyalty. It lays out everything you need to know to avoid wasting time on potentially costly, ineffective initiatives and focus on what matters. Most important, Marketing for Dummies offers more than just marketing research. It gives readers the necessary tools to take actionable steps forward to achieve results and meet their goals.

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