The Business of Events: Digitizing Your Event Data | Cvent Blog
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John Hunter John Hunter
2 min read
The Business of Events: Digitizing Your Event Data | Cvent Blog

Capturing these critical interactions, in an instant, puts you in the driver's seat and sets the stage for more effective marketing across all your channels. And when event attendee data is combined with their touchpoints from your other marketing channels, you'll get a fuller, richer picture of your prospects and customers than you ever thought possible. This type of insight enables hyper-personalization at scale. Following a few golden rules will help you get there.

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