In the digital age, there are so many options for consumers to buy online. Getting their attention and keeping it on your brand is definitely a challenge. This is why meeting consumers' needs and creating an experience that keeps them wanting more to build brand loyalty is more important than ever.

Your audience will keep coming back if you're the cheapest, or most convenient, or – better yet – the only option, but a loyal audience has an active preference and feels a positive connection with your brand. Once you're the brand they love and are loyal to, they will drive farther, wait longer, and even pay more for your products and services.