Looking for recent, reliable data is like trying to find a mall goth at a Taylor Swift concert. Not impossible, but it takes a lot of searching.
Yet companies need data to inform their messaging, strengthen narratives, and establish authority. Funny how that works... 🤔

When I was Director of Content at UserGems, we were searching for ways to differentiate our content and demonstrate authority in our space. We also knew that buyers were actively looking for data that would help them make smarter GTM decisions.

Enter data-led thought leadership content.

I launched an original research report that influenced brand storytelling, sales talk tracks, and even product positioning – and did it as a one-woman content team.

This guide will share how you can, too!