Monopolies in software is coming increasingly real.

We're beginning to see:
Every martech company starting to get more like HubSpot.
Every sales software platform becoming more like Salesforce.
Every office management suite becoming more like Microsoft Office.

And now we're starting to see HubSpot slowly become more of a competitor with Salesforce.

As these brands get to the point where they own the conversation around their certain vertical-whether it's sales or whether it's marketing-where there's no more opportunity to grow within their sector.

So they have to jump into an entirely different vertical whether that's marketing, sales, customer success, or customer support.

Every company is trying to turn into the monopoly in that industry.

Why?

In the world of software today, the key is figuring out a way to differentiate yourself from other brands and making the UX more in-depth.