Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There's a direct link between reputation management and conversions. Here's how. 1. Set up a cross-channel dashboard for social listening Brands are expected to be active on social media and respond to customers immediately, both in the B2C and the B2B sectors. Unfortunately, social media monitoring is challenging for both big and small businesses. Small brands find it hard to set up a social media listening routine that