Ramadan is when people come together to share the joy with their loved ones whether virtually or socially distanced this year. This study provides you insights from Similarweb's Digital Marketing Intelligence that helps plan your marketing strategy for the upcoming Ramadan season. With COVID-19 pandemic today, we also took a look at how consumer preferences and spending changed.

According to a recent report published by McKinsey & Company, consumer behavior has shifted in five main areas:

Increased online buying
Increased interest in household goods
Higher focus on essentials (health, hygiene, security and sustainability)
More mindful shopping (consumers do more research and look for cheaper alternatives and value)
More readiness to break loyalty to a brand
Consumer loyalty has suffered during the time of crisis. This can be meaningful for retention marketing and also serve as an opportunity for your acquisition marketing and content strategy. Competition is certainly going to be fiercer than ever during this Ramadan season.