Most organizations get a tool like Marketo Measure so that they can figure out what works well. And that's great! Marketo Measure does that very well.

But one of the most underutilized use cases for a tool like Marketo Measure is finding the marketing channels, tactics, and campaigns that don't do well. The benefit of finding these is that you can identify areas where you're literally wasting money... and that money can be diverted to things that work.

If you're one of those marketing orgs being asked to do more with less (or the same) budget, then this is one of the ways you can do just that.

So, let's talk about how to do this.