The new email policies introduced by Google have officially kicked in, sending a message to all businesses worldwide that it's time to adjust their outreach strategies and adapt to new realities.

Failure to do so will result in one's email deliverability taking a severe hit, causing a domino effect on conversion rates, meetings booked, and ultimately - sales.

At Reply, we understand how these changes affect all our users, which is why as a response to these measures, we have introduced major enhancements to our platform.

Rest assured, as these features will help you achieve and maintain top-tier deliverability and control over your key email metrics.

Let's go over them.