In B2B e-commerce, you often have a closer relationship with your customers than in B2C. You tend to have regular contact with your B2B customers, and they are generally much more loyal to your company. You know their name, address and phone number; you might even know their birthday, personal interests and children's names.
Leverage this close relationship to gather your B2B customers' feedback and better understand their customer experience: turn complaints into constructive action points and use feedback to improve your company's B2B e-commerce customer experience.