Associated with
Greg Blazewicz
Posted Mar 14, 2024
•
12 min read
CDPs: Not Equal, but Specialized: Here's What You Need to Know When Choosing One
A heated debate has been ignited following an inaugural Gartner's Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry definitions.
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