Case Studies Metadata SETTING UP SERIES A LAUNCH: HELPING AUTONOMOUS DEMAND GEN PLATFORM SET THE STAGECASE STUDYWHO IS METADATA? Metadata is an autonomous demand generation plat- form that automates the most critical but often tedious tasks in marketing to help companies efficiently scale their demand generation efforts. Through machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, Metadata's platform generates demand from target accounts and converts them to customers much faster than legacy methods. Innovative B2B marketers at Zoom, G2, Okta, ThoughtSpot, and Workato rely on Metadata to create harmony between marketing and sales by lowering