On this episode of The Marketer's Journey, I interview Prachi Gore. Marketing for a company with a strong mission that aligns with her values has always been very important to Prachi. But who is responsible for communicating a company's mission? And how do you use your company mission to develop tangible messaging and brand voice? On today's episode, Prachi and I discuss her career journey, in which she focused on driving outcomes for the business, even when it meant stepping outside of her lane. We also discuss the Checkr buyer journey and how to evolve your company mission and differentiators into simple messaging that resonates with your audience.