Associated with
Lisa Manthei
Posted Jan 9, 2017
•
4 min read
How Does B2C Marketing Automation Improve Campaign Engagement?
Marketing automation, the solutions and tools that allow marketers to control and leverage campaign aspects across multiple platforms from one location, is the bread and butter of today's savvy marketer. For B2C marketers, marketing automation can be the missing link between campaign success and failure. There are plenty of reasons for marketers to implement automation ... Continued
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