Are you wondering why you aren't making any sales even with the huge number of traffic that your eCommerce store gets?

Your marketing strategies are working quite well. You are getting a ton of traffic, but aren't making any sales. Then what's the problem?

Running a successful eCommerce store is much more than generating a ton of traffic. You need to convert this traffic into sales. Realistically, not everyone who visits your site would convert into a paying customer. What you should be concerned about is the percentage of people that visit your site and end up purchasing a product. In this article, we would be looking at 8 tactics that would help you increase the conversion rates of your eCommerce store. But before we dive into that, let's see a brief definition of conversion rate and how you calculate it.