Associated with
Photius Orfanidis
Frederik De Keukelaere
Posted Aug 10, 2022
•
6 min read
Kmart and Tealium put consent first to tackle the personalisation-privacy paradox
Amid evolving data privacy regulations and increasing consumer demand for personalisation, Kmart sought to grant customers full control over their data, with a centralised consent management solution that enables compliant, personalised experience activation across all channels.
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