When it comes to cold emails, we tend to spend a lot of time working out the best ways to start them off. What subject lines work best? What opening line should I use to hold their attention? People don't seem to be as concerned with how they should end their email. However, even the strongest subject lines and openers will do you no good if your cold email doesn't end properly.
While they may not get as much attention as subject lines or openings, your email closings are just as important when it comes to writing an effective cold email. By ensuring that you have a CTA that's in line with your overall objectives (without being too aggressive) and starting conversations, you can send emails that are more likely to get the response you're looking for.