Part 2: Back to basics - 7 email marketing stats you should know | dotdigital blog
Associated with
Tanya Moreira Bain Tanya Moreira Bain
Posted Apr 8, 2015 5 min read
Part 2: Back to basics - 7 email marketing stats you should know | dotdigital blog

In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we're going to look at delivery rates, bounce rates and net list growth. These metrics will give you a better picture of whether your database is growing or dying and how clean that data is.

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