Has losing become a habit? We all know how hard it is to change a bad habit. So, let me ask you this: has losing become a habit for you? It's easy to determine if that's the case. What's your win rate? What percent of the qualified opportunities in your pipeline do you win? Let's say your win rate is 25%. This means that you're winning just one out of every four of your most qualified opportunities .

In other words, you're not winning the majority of the deals you're working on.

If this is you, what's the single sales behavior you're practicing the most?