LinkedIn groups are, in fact, still a thing. And if you know what to look for, some of them are even pretty good.

Especially if you're looking to build connections and have conversations with your fellow B2B marketers. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn - it's the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

But, much like the platform as a whole, there's a lot of spammy self-promotion and faux-inspirational anecdotes floating around in LinkedIn marketing groups. It takes some time and effort to separate the good from the cringe.
So we did it for you. We joined and evaluated dozens of LinkedIn marketing groups, and cherry-picked our favorites. (Spoiler alert: good moderators are worth their weight in gold.)

And if none of these groups strike your fancy, keep reading. Below the list, you'll find a set of guidelines to help you find the absolute perfect-fit LinkedIn group, just for you - because we discovered that the more specific the group, the better the experience.