Secret of Effective Storytelling and Relationship Marketing
Associated with
Laura Patterson Laura Patterson
Mark Morin Mark Morin
Posted Feb 4, 2019 5 min read
Secret of Effective Storytelling and Relationship Marketing

How do you successfully use empathy in marketing? As a marketer, you need to understand the feelings and needs of your customers. This is a key part of being customer-centric. Then use storytelling as a powerful entry point for engaging customers' empathy.

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