The current state of email deliverability in 2023 with Alison Gootee of Braze
Associated with
Marcel Becker Marcel Becker
Eric Trinidad Eric Trinidad
Jonathan Torres Jonathan Torres
37 min read
The current state of email deliverability in 2023 with Alison Gootee of Braze

In fall of 2023 Yahoo and Google made a major announcement requiring all bulk email senders to enable email authentication standards to prevent bad actors from continuing to send spam. Why did Yahoo want to create a new standardization? We sat down with Marcel Becker who made the announcement on behalf of Yahoo and had a very philosophical conversation.