Product-led or not, companies that really nail their positioning will see better product-market fit and faster growth. For product-led companies, strong positioning-especially in the early days-helps skip years of experimentation and high user acquisition costs, giving you a shortcut to product-market fit and word-of-mouth acquisition.
Positioning is strategy..Read more to find out ho one can leverage this framework to guide our process for developing great positioning. We'll start with what you know best-your product.