Mitch Causey is the co-founder and CEO of Demandwell, a SaaS company that provides software and coaching to help B2B SaaS marketers turn organic search into a source of repeatable revenue.

When Mitch launched Demandwell, it was just a one-person SEO agency. Mitch worked with one client at a time. His main tool was a spreadsheet that he'd create for each client and use to help them improve their organic search traffic.

But he quickly realized that this business couldn't scale. And building a software product to replace his spreadsheets seemed like the next logical step to enable Mitch to help more clients.

In about 18 months since launching his SaaS product, Mitch has been able to turn Demandwell into a 7-figure business with a team of 16 people.

One big reason why he's been able to grow so quickly is that he first spent 18 months providing a service and helping clients manually. He effectively built an MVP without any software – a concept known as a Concierge MVP.

It's an approach that can work for a lot of different types of startups. Many founders get stuck figuring out how to build an MVP. And the truth is that your MVP does not have to be software. Your MVP can be a service instead.

Your Concierge MVP can help you quickly validate your idea, find customers, learn more about your target market, start generating revenue quickly, and even pre-sell your SaaS product to some of those customers to help fund development.

I hope you enjoy the interview.