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4 Takeaways From Our Webinar with Scott Dorsey

Matt Preuss

Leading under the current circumstances is an audition to lead for the coming years. Being able to step up as a leader amid the COVID-19 pandemic is an opportunity to cement a strong future for your company and yourself.

Last week, Scott Dorsey, Managing Director of High Alpha, joined us to chat about all things leadership and fundraising (you can check out the recording here).

Prior to High Alpha, Scott co-founded ExactTarget and led the company as CEO and Chairman from start-up to global marketing software leader. ExactTarget went public on the New York Stock Exchange in March of 2012 and was acquired by Salesforce in July of 2013 for $2.5 Billion. Post-acquisition, he led the Salesforce Marketing Cloud which encompassed 3,000 employees around the world.

It is safe to say that Scott knows what it means to be a leader. Scott started ExactTarget during the Dot-com Bubble and successfully IPO'd shortly after the Great Recession. The webinar was full of stories and anecdotes from Scott's time building ExactTarget.