What makes an event "must attend"? Is there a well-kept secret to persuading your attendees to keep coming back - preferably with a friend or colleague in tow? If you aren't prepared to double your budget or hire celebrity keynote speakers, event branding is a smart way to stand out - without breaking the bank. But first, what is event branding? Branding is more than just your logo or catchy tagline. It's why we think safety for Volvo but not Honda; or how TED Conference came to be known for fresh ideas.  When you brand your event guests create a