Large-scale organizations need a marketing platform that can handle their complex and ever-growing needs. That's where the concept of an "enterprise-grade" marketing platform comes into play. Simply put, an enterprise marketing platform offers a range of sophisticated features and capabilities that enable you to run your email and SMS marketing program effectively and drive measurable results. Whether you've been feeling like your current provider is lacking in certain areas, or you want to validate that all of your bases are covered when it comes to features and support, this guide is for you.