Associated with
Kirti Sharma
How to use customer education to accelerate customer time to value
Let's say you decide to buy a kitchen cabinet from a ready-to-assemble furniture store. You rip open the layered packaging and find 25 wooden planks, 100 screws, and 15 hinges of different sizes. The thrill of your purchase is slowly fading. You're five hours in and you realize the exteriors of the kitchen cabinet are facing inwards.
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