How to Increase Donor Retention in a Changing Economic World
Posted Aug 28, 2023 6 min read
How to Increase Donor Retention in a Changing Economic World

Nonprofits facing economic uncertainties can bolster long-term stability by focusing on donor stewardship and diversifying fundraising efforts. Donor retention is cost-effective, with personalized acknowledgments and timely thanks increasing engagement. Segmenting donors based on their giving history allows targeted stewardship. Diversifying fundraising includes exploring matching gift programs, leveraging volunteers as potential donors, and being responsive to donors' needs through surveys. By adopting these strategies, nonprofits can enhance donor retention and average gift rates without the added cost of acquiring new supporters, even in a changing economic landscape.

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